Products are made in the factory, but brands are created in the mind.
You know it is competition when the market is flooded with all kinds of brands competing neck and neck for the top position. Such is the craze of brands among people that they prefer to buy things from the brand they have the most faith in.
Every brand has its own story that tells how it has come a long way to become a name in itself. With the advent of digital advertising and promotion, the brand war has jumped to another level altogether. Today, companies are competing to position their brands in the market and, above all, in the minds of their target audience.
According to the website whatis.com, “Brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.”
World of Business features articles, stories, cover stories, etc. on international brands to provide its readers with greater understanding of the brands from a business perspective. The magazine also features content that discusses how brands and branding have evolved and impacted the global business market at large.