May 24, 2016 / by Samuel Adams / No Comments

We cannot make events. Our business is wisely to improve them.
Samuel Adams

In layman’s terms, an event is a public gathering for a specific purpose. The events industry caters to public gatherings like conferences, meetings, business expos and cultural expos. Events held across the world can have a commercial, entertainment or celebratory purpose. They are held for both profit and non-profit purposes. The events industry is booming across the globe, with the number of events rising every year. World of Business covers the global business events industry by featuring articles, columns and stories on the developments in this industry that make headlines world over.